Advocates, Apathetics & Assassins, oh my
Recently I sat in a business marketing presentation on customer segmentation. From the presentation we discussed three major customer groups:
Advocates
• These people are raving fans and love your business/service.
• They tell everyone they know about your organization.
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Markets Gone Wild
I opened up the the CNN Money page online today and saw the following headlines:
Dow’s 2nd best day ever
Oil at 17 month low
Consumer confidence is at an all time low
House prices see another record plunge
Bankruptcies on the rise
Does anyone really know what is going on in the financial markets or when everything [...]